A digital experience where users could throw excrement into a Skoda Car by typing bad words.

In order to achieve this, a machine connected to an online tool transformed the bad words into the amount of shit that was going to be thrown at the car.

In addition, the user could watch at anytime the current status of the event selecting one of the three cameras that were live.

Furthermore, users were welcomed with a short timelapse showing how the time elapsed from the beginning until the current state.