Virtual assistants are entering our homes, and they are here to stay. Analyzing the current assistants we realized that they are always predictable. And even though it is good, that makes them lack of personality. In addition, there's not a relationship between us and the assistants, therefore it is hard for us to establish bonds with them.

That's how we came with the idea of Sammi. Sammi is like that Swedish old grandma. Grandma is a little bit sassy and her sense of fashioned is a little bit outdated. She is not always gonna help you with your requests, but that doesn't mean that she doesn't love you and that she will knit scarf for you.