Movado group is known around the world for his premiere watches. Trying to transition to the smartwatch era, B-Reel help them to bring 3 of their brands into the digital universe by creating top-of-the-line watch faces for their upcoming smartwatches.The three brands were Movado, Boss and Tommy Hilfieger.

The smartwatches will be running Android Wear 2.0. Packed with new features and using for the first time digital complications, Android Wear empowered us to create better watch faces.

Movado brand is well-known for the iconic Museum dial watch. The goal was to endure the essence of this watch to the digital era. By simulating depth, using the adding motion and using the new Android Wear 2.0 OS we were able to create smartwatch faces worthy of the Movado name.

BOSS represents casual and athleisure people with fast-paced modern lifestyles and taste for the sophistication. The watch faces needed to be handy for a businessman with a lot of at-a-glance complications or useful for a workout session.

Tommy Hilfieger celebrates the essence of classic American cool style, with some twists in design. To achieve it we brought the American pop culture into the watch faces to create something bold and chic.