We created a futuristic world inside of an advanced subway system that invites users to travel through the stations and to explore the products of the Balmain collection.

The main experience is a subway map where each line is linked to a section on the site. The two main lines are the women and men journeys where users can navigate through the different stations (where each station is a product of the collection) in a seamless way, as if they were navigating using a subway line including twists and turns to allow the overall experience to feel light and dynamic.

The map was built using Canvas, and we parsed the positions of the stations using a custom SVG file.